Adult 18-49 Ratings Analysis Week of 2/22

Sunday -On ABC, the good news is that the Oscars remained very high at just under an 11.0. The bad news is that this is down significantly (over two ratings point) from last year, and ratings dropped steeply throughout the night. The general consensus is that people liked Ellen Degeneres’ hosting more than Neil Patrick Harris. This was the lowest rating for the Oscars since 2007. -CBS aired a tribute to the late Bob Simon last night, which only rated a 0.8. This, however, was to be expected given the competition. 


-The midseason cycle of NBC’s hit singing competition The Voice returned to a 4.1, up eight tenths from the fall cycle’s finale, and two tenths from its premiere. This led into The Night Shift, which averaged a 1.5 rating, and from the 9:30 half-hour of The Voice dropped over 65%. The Night Shift’s half-hours were 1.6 and 1.3, respectively. Its rating is up from the 1.1 last season’s summer run finished on, yet dropped a tenth from the series premiere. Turns out its fan base did not increase despite the cushy time slot. 

-To my surprise, most everything held fairly steady against The Voice. CBS’s 8-10 lineup of 2 Broke Girls~Mike & Molly~Scorpion continued to hold steady, rating a 2.1, 2.0, and 2.1 respectively. At the 10pm hour, NCIS:LA tied for first in the time slot with a 1.6. 

-FOX’s Gotham rated a 2.3, which made it the highest-rated scripted show of the night. After, the Season 2 finale of Sleepy Hollow stayed steady at a 1.4. The show’s ratings are down significantly from last year’s, and no renewal or cancellation decision has been announced.

 -The Bachelor continues to rate well for ABC, with a 2.6, making its rating a very distant second-place for the night. This led into Castle, which tied NCIS:LA at a 1.6 rating. 


-NBC’s The Voice remained dominant, rating a 3.9 and easily winning the night. After, the series finale of Parks & Recreation had a 1.6 rating, which is up a mere four tenths from last week.

-ABC’s Fresh Off The Boat remained steady at a 1.9 despite being up against The Voice. It is now almost certain for renewal if it does not fall much. At 8:30, the new reality-comedy series Repeat After Me had a 1.3 rating, down from the 1.4 it rated for the premiere but still holding up relatively well. The season, and potentially series finale of Marvel’s Agent Carter, which serves as a bridge between SHIELD’s hiatus, grew out of Repeat After Me to a 1.3, but still tied its series low. The Marvel name and the fact that it is simply a “bridge” show should keep it in talks for renewal, but it’s nowhere near a safe bet. Finally, Forever finished off ABC’s night with a 1.0.
-MasterChef Junior remains respectable at a 1.6 rating, which at the very least is an improvement upon Utopia’s numbers. This led into New Girl and The Mindy Project, which remained steady at a 1.4 and a 1.1 rating respectively.
-NCIS and NCIS:NO were the top two scripted shows at the night, with the former rating a 2.4, and the latter a 2.0. Additionally, Person of Interest rose a tenth to a very respectable 1.7. The question is whether or not it keeps its time slot next season.
-The CW simply showed a rerun of The Flash at 9 and a special called TV’s Hottest Commercials at 8, which had a 0.4 rating. Despite lack of original programming so far this week, Arrow and The 100 will be all new tonight (Wednesday).
-Empire continues to amaze by historical television ratings standards, growing yet again to a 5.4. It has risen each airing except for one. Prior to Empire, FOX’s long-running singing competition American Idol had a 2.7 rating, remaining on par with last year’s ratings. Clearly its lead-out has helped stop the bleeding.

-The Goldbergs tied its season high at a 2.5 for a special Ferris Bueller parody full with a Charlie Sheen role. The only higher rating it has had in its run was for its pilot—which keep in mind aired out of a 4.7 rating, so was arguably very inflated. Elsewhere on ABC, Modern Family had a 3.4 rating, which is up most likely because of the cleverness of the episode—the entire episode supposedly depicts what is shown on Claire’s FaceTime computer screen. This rise led into steadiness for Blackish and Nashville, respectively at a 2.2 and a 1.3.  Going back to the start of the night, The Middle had a 2.0 rating, which is down from its last several episodes.
-CBS tried something a little different on Wednesday night, with an extended Survivor cycle premiere rating a somewhat-typical 2.4 from 8-9:30, and The Amazing Race rating a 1.5, the same as its fall cycle’s Sunday premiere and up from its Friday airings. The show will return to Fridays for the rest of its cycle.
-NBC saw a big rise for the Will & Grace reunion on The Mysteries of Laura, which had a 1.4 rating. If it falls back to previous levels, though, it runs the risk of being cancelled regardless. Law & Order: SVU grew from its lead-in with a 1.6, which lead into Chicago PD’s 1.5. We shall see if The Blacklist can hold a 1.7 or above and remain NBC’s highest-rated scripted program.
-On The CW, Arrow dropped one tenth to a 1.1, while The 100 hit yet another 0.5. It has previously received 0.5s for the six airings before this one.

2 thoughts on “Adult 18-49 Ratings Analysis Week of 2/22

  1. NBC is so disappointing and depressing. At this point, I have to adjust my expectations for the Tuesday comedies. On the other hand, the Parks and Recreation finale should do well.

    Liked by 1 person

    • I *thought* I had low expectations for The Night Shift, and look what happened!

      I have expected One Big Happy to have poor ratings, but now the outlook doesn’t look so well for Undateable either. Remember, even About A Boy could only hold mid-1s last season after The Voice.

      I heard NBC’s scripted average is a 1.1 right now…its two highest-rated shows last week were The Blacklist and Chicago PD, both at a 1.7. They need to retool and since they can’t even get a show to do well behind The Voice anymore, I just don’t know where they start.


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